The business benefits of websites
An extract from my second book, Power Climb: Growing Your Small Business which was published in 2012. Online, your website is a public face, a salesperson working 24/7, and one that people are increasingly using to judge your business. As such, it is worthwhile investing money into its appearance and ease of use. Before we […]
No cost/low cost local marketing
An extract from my second book, Power Climb: Growing Your Small Business which was published in 2012. There are also usually opportunities to increase your visibility, at little or no cost, in the local community. For example taxhelp.uk.com are supporters of the Elmbridge Borough Council’s more discount card. The card allows a range of discounts […]
Regular client contact
An extract from my second book, Power Climb: Growing Your Small Business which was published in 2012. Keeping in touch with clients is important, particularly now in the current economic climate when competitors may be cutting back. You may choose to do this perhaps by regular mailings or newsletters, there are always opportunities to keep […]
What exactly do you do?
An extract from my second book, Power Climb: Growing Your Small Business which was published in 2012. When it comes to new business there’s a common mistake people can fall into – not being specific in what they are looking for. People may think that their potential client base is wide and while it may […]
Sales & Marketing
An extract from my second book, Power Climb: Growing Your Small Business which was published in 2012. Who works in sales & marketing? You do. If you are like many business owners, you started your business to do the things you love. Sales and marketing probably weren’t high on the list yet now these are […]
Branding
An extract from my second book, Power Climb: Growing Your Small Business which was published in 2012. You may think it’s a bit ‘back to front’ starting the book with a section on branding, indeed you could be thinking that branding is only for large companies and doesn’t apply to you at this stage. Except, […]
New series – extracts from my second book, Power Climb
I will be running a series of extracts from my second book, Power Climb: Growing Your Small Business which was published in 2012. Look out for these on the blog, they are also categorised under ‘Power Climb’ for easy location on the blog. You can also download the kindle version straightaway from Amazon by clicking […]