Many people will be looking to promote their business in the current market, something I can highly recommend is Small Business Saturday and also the Small Business Saturday 100.
There are many great opportunities to gain publicity for your small business, and there are no costs involved.
Small Business Saturday
Now in its eighth year in the UK, the campaign has grown significantly each year.
There was an estimated £800m spent in small businesses across the UK on 2019’s Small Business Saturday, with a record turnout of 17.6 million people choosing to shop small on the day.
It is a great way to promote your small business – whatever the size. There are one-person businesses such as myself as well as family businesses, local shops, online businesses, wholesalers, business services and small manufacturers all involved.
There are also events leading up to the day such as the Small Business Saturday bus tour around the UK:
I was lucky to have my company logo displayed on the bus one year for the UK tour:
The Small Business 100
As part of the annual event, Small Business Saturday will be highlighting 100 small businesses, one a day for 100 days leading up to Small Business Saturday 2020.
For the last seven years, the 100 have not only received exposure on Small Business Saturday’s social media channels and in the local and national press, but also joined the Small Business Saturday team in London at receptions in Downing Street, House of Lords and the Treasury Drum with the Chancellor of the Exchequer.
As one of the Small Business Saturday 100 alumni from 2014, I was invited to Downing Street:
This also lead to great free publicity for my business in the local press:
As well as a mention in my own professional association’s journal:
Applications for this year’s Small Business 100 close on the 30th of June – you can apply on the Small Business Saturday 100 page.