If you run a small business in the UK, you’ve probably heard of Small Business Saturday. But have you considered entering their Nation’s Favourite Businesses campaign?
This annual campaign recognises standout small businesses across the country. Being selected doesn’t just look good on your website — it can genuinely open doors. I know this from personal experience.
How Being Selected Changed Things for Me
In 2014, I was named one of the Top 100 businesses in the very first Nation’s Favourite Businesses campaign. What followed was completely unexpected.
Being recognised as one of the nation’s favourite small businesses gave my practice a significant boost in credibility. More importantly, it led to an invitation to 11 Downing Street to meet with policymakers and discuss the issues facing small businesses.
You can read more about that experience here:
James McBrearty Invited to 11 Downing Street
Why You Should Consider Entering
Even if you don’t expect an invitation to Downing Street, entering the Nation’s Favourite Businesses campaign can still deliver real advantages:
- Increased visibility — Being selected helps you stand out from competitors and gives you something credible to promote.
- Third-party endorsement — Customers and prospects trust independent recognition more than self-promotion.
- PR and marketing opportunities — You can use the badge and recognition across your website, social media, email signatures, and proposals.
- Networking and profile raising — Many winners use the recognition to open conversations with potential clients, partners, or local media.
- Motivation for your team — It’s a great way to celebrate your business and the work your team does.
For many small businesses, the biggest benefit is simply the external validation. In a crowded market, having an independent body recognise your business can make a meaningful difference.
How to Enter
Entries for the Nation’s Favourite Businesses campaign are now open. It’s free to enter and open to small businesses across the UK.
You can find out more and submit your entry here:
https://smallbusinesssaturdayuk.com/nations-favourite-businesses
Final Thought
When I entered back in 2014, I had no idea where it would lead. What started as a simple application ended up giving my business credibility and opportunities I wouldn’t have had otherwise.
If you believe your business delivers excellent service and makes a real difference to your customers, I’d encourage you to enter. At the very least, it’s a chance to get your business noticed. At best, it could open doors you didn’t expect.